Post by account_disabled on Oct 31, 2023 1:25:15 GMT -5
Using corporate gifting as an advertising campaign offers many advantages and is an emerging strategy. It is suitable for agencies or large companies that want to connect with their target audience. But what exactly is the secret to success with corporate gifting on LinkedIn? You are reaching the right target group . Persons within organizations who arrange corporate gifts such as the HR team, office managers, management or other B2-oriented employees are active on LinkedIn.
With campaigns you can target this target group in a function -oriented way . In addition to broad interests that you can target, you can focus specifically on position, seniority or company photo editor size. You reach a new target group , namely business to business instead of business to consumer. You will be top of mind with these people, especially if they actually purchase your products and distribute them to their employees your B2C target group.
In addition, you can use both English and Dutch campaigns, allowing you to reach a broader B2B target group . You can sell products in large numbers . Companies can indicate themselves how large the packages should be. For example 20, 50 or 100 pieces. Corporate gifting campaigns go full-funnel on LinkedIn On LinkedIn you also create brand awareness , which can increase your reach. If you want to use your campaign full-funnel, it is best to use these campaigns.
With campaigns you can target this target group in a function -oriented way . In addition to broad interests that you can target, you can focus specifically on position, seniority or company photo editor size. You reach a new target group , namely business to business instead of business to consumer. You will be top of mind with these people, especially if they actually purchase your products and distribute them to their employees your B2C target group.
In addition, you can use both English and Dutch campaigns, allowing you to reach a broader B2B target group . You can sell products in large numbers . Companies can indicate themselves how large the packages should be. For example 20, 50 or 100 pieces. Corporate gifting campaigns go full-funnel on LinkedIn On LinkedIn you also create brand awareness , which can increase your reach. If you want to use your campaign full-funnel, it is best to use these campaigns.